Projects

Partnered with McLaren F1 to boost APAC region visibility and brand affinity through targeted digital content and media. Central to enhancing brand love and visibility in key markets.

Conducted a content audit and designed/optimised the Amazon Brand store, enhancing product detail page rankings. Central to content strategy, store optimisation, and media plan support for improved visibility.

Spearheaded Blue Label Umami's digital commerce strategy, ensuring a multi-channel presence and global media plan alignment. Central to the project, covering strategy, channel activation, and asset adaptation.

Executed a content strategy across all digital platforms for Eurovision 2023, ensuring amplified and consistent brand presence. Central to strategy, execution, and post-event insights.

Led a digital transformation focusing on Gen Z, revamping the brand's digital and data strategy to attract new consumers. Central to reshaping digital culture, acquisition, and strategy execution.

Developed a Digital Shelf framework to boost visibility and sales on Amazon USA through strategic content and design. Central to enhancing best-selling product presentation and sales performance.

Managed 3D render creation for 80+ SKUs, enabling custom campaigns in 20+ markets and creating 1,500+ assets, cutting asset creation time. Central to project management, digital innovation, and market customisation.

Created a Global eCommerce Playbook to unify digital shelf strategies and win buy-box across retailers. Central to eCommerce excellence, leveraging brand assets, and local market activation.