How Precious Can Help Our Clients Adapt to ‘The New Normal’?
The Covid-19 pandemic has forced brands and agencies across the globe to rapidly adopt (and try to adapt to) a ‘business as unusual’ modus o
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Precious Media
- Feb 20, 2020
- 3 min
Does direct-to-consumer investment represent your most important retail channel in 2020?
Does direct-to-consumer investment represent your most important retail channel in 2020?
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Clement Ma
- Feb 14, 2020
- 4 min
Amazon Brand Stores - What Are They and Why They Matter For Your Marketing Strategy?
Amazon has become a channel that can’t be ignored for brands, both large and small: Amazon had a market share of more than 30% of the...
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Clement Ma
- Jan 28, 2020
- 4 min
Dry January: The Low & No Alcohol Drinks Marketing Revolution
Abstaining from alcohol in January has now become a global phenomenon. 58% more consumers are drinking no and low ABV drinks than last year.
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Precious Media
- Jan 10, 2020
- 4 min
Out with the TRENDS, in with SUBSTANCE
Every year I GOOGLE and read articles upon articles on the top trends for the year ahead. 95% of them are mostly the same – informative but
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Precious Media
- Jan 8, 2020
- 3 min
The Importance of Brand Storytelling to Create Value and Avoid the Perils of Endless Discounting
The most effective use brand storytelling to build consumer advocacy and encourage customers to open their wallets.
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Precious Media
- Oct 18, 2019
- 3 min
Building Customer Relationships; The Importance of Storytelling for Food and Drink Brands
Brand storytelling allows brands to communicate their core values and narratives in an authentic way...
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