Precious MediaFeb 203 minDoes direct-to-consumer investment represent your most important retail channel in 2020?Does direct-to-consumer investment represent your most important retail channel in 2020?
Clement MaFeb 144 minAmazon Brand Stores - What Are They and Why They Matter For Your Marketing Strategy?Amazon has become a channel that can’t be ignored for brands, both large and small: Amazon had a market share of more than 30% of the UK’s eCommerce market i...
Clement MaJan 284 minDry January: The Low & No Alcohol Drinks Marketing RevolutionAbstaining from alcohol in January has now become a global phenomenon. 58% more consumers are drinking no and low ABV drinks than last year.
Precious MediaJan 104 minOut with the TRENDS, in with SUBSTANCEEvery year I GOOGLE and read articles upon articles on the top trends for the year ahead. 95% of them are mostly the same – informative but
Precious MediaJan 83 minThe Importance of Brand Storytelling to Create Value and Avoid the Perils of Endless DiscountingThe most effective use brand storytelling to build consumer advocacy and encourage customers to open their wallets.
Precious MediaOct 18, 20193 minBuilding Customer Relationships; The Importance of Storytelling for Food and Drink BrandsBrand storytelling allows brands to communicate their core values and narratives in an authentic way...
