The Covid-19 pandemic has forced brands and agencies across the globe to rapidly adopt (and try to adapt to) a ‘business as unusual’ modus o

Does direct-to-consumer investment represent your most important retail channel in 2020?

Amazon has become a channel that can’t be ignored for brands, both large and small: Amazon had a market share of more than 30% of the...

Abstaining from alcohol in January has now become a global phenomenon. 58% more consumers are drinking no and low ABV drinks than last year.

Every year I GOOGLE and read articles upon articles on the top trends for the year ahead. 95% of them are mostly the same – informative but

The most effective use brand storytelling to build consumer advocacy and encourage customers to open their wallets.

Brand storytelling allows brands to communicate their core values and narratives in an authentic way...