Precious MediaApr 2, 20204 minHow Precious Can Help Our Clients Adapt to ‘The New Normal’?The Covid-19 pandemic has forced brands and agencies across the globe to rapidly adopt (and try to adapt to) a ‘business as unusual’ modus o
Precious MediaFeb 20, 20203 minDoes direct-to-consumer investment represent your most important retail channel in 2020?Does direct-to-consumer investment represent your most important retail channel in 2020?
Clement MaFeb 14, 20204 minAmazon Brand Stores - What Are They and Why They Matter For Your Marketing Strategy?Amazon has become a channel that can’t be ignored for brands, both large and small: Amazon had a market share of more than 30% of the...
Clement MaJan 28, 20204 minDry January: The Low & No Alcohol Drinks Marketing RevolutionAbstaining from alcohol in January has now become a global phenomenon. 58% more consumers are drinking no and low ABV drinks than last year.
Precious MediaJan 10, 20204 minOut with the TRENDS, in with SUBSTANCEEvery year I GOOGLE and read articles upon articles on the top trends for the year ahead. 95% of them are mostly the same – informative but
Precious MediaJan 8, 20203 minThe Importance of Brand Storytelling to Create Value and Avoid the Perils of Endless DiscountingThe most effective use brand storytelling to build consumer advocacy and encourage customers to open their wallets.
Precious MediaOct 18, 20193 minBuilding Customer Relationships; The Importance of Storytelling for Food and Drink BrandsBrand storytelling allows brands to communicate their core values and narratives in an authentic way...
