TV

Act as a ‘trojan horse’ for brands to place their long- and short-form content with TV networks in over 200 countries, either as editorial earned media, target market paid placement, or as a media partnership deal.

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GT ACADEMY

CASE STUDY

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BRIEF

Build a global broadcast platform for Nissan and Sony PlayStation’s GT Academy ‘gamer to racer’ reality series.

METHOD

We worked with Nissan and Sony’s local market teams and media agencies to secure prominent TV visibility - acting as a ‘trojan horse’ to approach target broadcasters acquisition teams and place content at a favourable rate compared to media buyers in the target markets. 

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