PR

We know how to execute large-scale, talent-led activations that will create global impact, deliver cut-through on a global basis, and generate ‘thumb-stopping’ newsworthy PR and social content.  

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PUMA

CASE STUDY

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BRIEF

  • Create an event in Brazil to tell an engaging story and bring to life Puma’s association with the Red Bull Racing team to life
     
  • Maximise brand visibility in an authentic manner whilst integrating Puma product into the story
     
  • Produce and execute a distribution-led content strategy to earn news, PR, and broadcast media in Brazil and around the world

METHOD

  • Work closely with Puma Brazil to conceive, plan, execute, and deliver a ‘futevôlei challenge’ event from Sao Paulo
     
  • Plan a global communications rollout with Puma Brazil to deliver multiple formats to owned and earned media
     
  • PR - B-roll produced from event and distributed to news wires within hours
     
  • TV - short-form content for F1 media released around race weekend
     
  • Digital - social content produced live from the event
     
  • Local - bespoke content created for local market use
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