IN-FLIGHT / VOD

Use alternative media platforms to place content in highly targeted environments to achieve specific audience reach and product objectives, such as in-flight entertainment and VOD.

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SAP

CASE STUDY

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BRIEF

Use SAP’s ‘The Perfect Lap’ digital video series and PR initiative as the foundation to build a global content platform targeted to business audiences.

METHOD

Placed the documentary free of charge with airlines around the world including British Airways, Emirates, and Singapore Airlines.


Supported the in-flight placement with broadcast distribution across business and sports networks worldwide.

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