DIGITAL

Deliver awareness, reach and qualified scale across earned and paid PR placements and content, advertising and editorial partnerships with targeted media across multiple platforms.

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CASTROL

CASE STUDY

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BRIEF

Deliver digital PR placement for Castrol’s ‘Unbreakable’ Le Mans video with targeted motorsport and lifestyle media in Castrol’s target markets around the world in the build-up to the 2017 24h of Le Mans race. 

METHOD

We developed a tailored and highly targeted media list in conjunction with the Castrol client, allowing the brand team full sign-off on the target partners. 


Leveraging the editorial hook of the video in the build-up to Le Mans, we approached media with the content in the week before the race start.

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