ASSESSMENT

Execute global cross-platform media assessments to showcase media value ROI from content down to the dollar, using a proprietary methodology audited and verified by Repucom, Carat, ZenithOptimedia, and Mediacom.

 

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SCA

CASE STUDY

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BRIEF

Deploy $340k media placement budget from SCA to place their Volvo Ocean Race documentary series, ‘No Ordinary Women’, with targeted audiences worldwide, and provide a full assessment detailing the dollar ROI on visibility achieved within SCA’s target demographics.

METHOD

We leveraged SCA’s media investment to secure broadcast placement with targeted networks at preferential rates in the brand’s priority markets.


We collated all ratings, assessed the brand exposure in every second of on-screen content, worked with local teams to define and measure the value of this exposure and had our work audited by the local media agency in each target market.

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