UBS

CONTENT PRODUCTION

CONTENT DISTRIBUTION

DIGITAL ECOM ACTIVATIONS

BRIEF

Our aim was to Repurpose UBS’ ‘Finding an Edge’ branded film starring Lewis Hamilton for media distribution by taking a branded film that would be seen by 000s on UBS channels and deliver an international audience of millions and delivering global reach and scale through earned media distribution, and highly targeted engagement across digital

STRATEGY

  • Work with UBS’ production and PR agencies to repackage content into formats that media would air.
     

  • Leverage the reflective tone of the piece and position the feature with media around the final race of the 2017 season to position a timeless film as contextually relevant.
     

  • Drive consumers to ubs.com/f1 to reinforce the brand’s campaign role.

EXECUTION

  • Release a broadcast edit of the film to F1 media to use in their weekend programming.

  • Release the same edit to magazine shows for use in their end of season editions.
     

  • Branded digital edit formatted for news and PR use released to targeted digital media.
     

  • 15s edit for highly targeted pre-roll campaign.

KEY NUMBERS

21 million

Short-form feature TV viewers in 158 countries

9 million

Worldwide impressions

2 million

Views delivered with highly engaged audiences across digital

2.5 million

Total media value for UBS delivered on a $50k investment - an ROI of 50:1