TALISKER WILDERNESS
BAR

CONTENT PRODUCTION

CONTENT DISTRIBUTION

DIGITAL ECOM ACTIVATIONS

BRIEF

Precious was tasked with bringing The Talisker Wilderness Bar to life both in La Gomera in the Canary Islands and Antigua, which is an environment where the consumer disconnects from their everyday routine. In this experience, attendees were invited to feel at one and immerse themselves in this authentic space that optimises their enjoyment and appreciation of the nature-inspired flavours within Talisker.

STRATEGY

  • Provide attendees, executives, influencers and press with an innovative and content rich experience​.
     

  • Increasing brand awareness through an integrated experiential event that forms a human connection between the brand and the consumer.
     

  • Merging the original venue/ location elements to adapt the brand vision across different spaces - bar, lounge, and bonfire area.

EXECUTION

  • Designed the Wilderness Bar and its accompanying elements in accordance with the brand guidelines.

  • Utilised the space layout for an intimate and targeted experience.

  • Sourced and oversaw ​set build and development, both locally and externally.

  • Organised and administered event staffing, catering and management,