SINGLE MALT WHISKY

CONTENT PRODUCTION

CONTENT DISTRIBUTION

DIGITAL ECOM ACTIVATIONS

BRIEF

Precious is on the forefront in developing innovative eCommerce campaigns that deliver sales and returns on advertising spend substantially above industry averages. 

 

We create innovative rich media content-platforms featuring high-quality landing pages and deploy audience targeting campaigns that efficiently find the rights customers, efficiently converting initial interest into product sales.

STRATEGY

  • “Content-to-Commerce” campaigns have consistently proven to deliver a ROAS (Return on Advertising Sales) above 200% (i.e., returning £200+ in sales for every £100 spend on media).
     

  • We work with the platform providers such as Amazon, to leverage existing media-partner relationships and reinforce campaign footprints.
     

  • We know how to use the Amazon DSP in targeted outreach to build new audiences in all host markets.

EXECUTION

  • Creating digital content for eCommerce requires extensive experience, which we have built up at Precious over time.
     

  • We deploy campaigns covering top of the funnel awareness combined with lower funnel search and re-targeting activity to deliver outstanding uptake pre, during and after the campaign peaks.
     

  • Successful Content-to-Commerce campaigns leverage social media activation combined with target paid media, search, programmatic advertising and conventional press and PR to deliver a total holistic approach to implementation.

KEY NUMBERS

100 m

 Ad impressions generated across Amazon, Google and Social Media

276 k

Clicks to store and product pages

13,094 

Bottles sold across the Single Malt Whisky Portfolio

1.75

ROAS
(Return on Ad Spend)