PUMA

CONTENT PRODUCTION

CONTENT DISTRIBUTION

DIGITAL ECOM ACTIVATIONS

BRIEF

Precious was asked by F1 team-sponsor Puma to stage a media-event during a recent Brazilian Grand Prix. We created an entertaining story-line featuring Red Bull drivers Daniel Ricardo and Max Verstappen in a 'futevôlei beach challenge’ and developed a distribution-led strategy to deliver a suite of content to news, PR and broadcast media in Brazil and around the world.

content STRATEGY

  • Work closely with Puma Brazil to conceive, plan, execute and deliver the ‘futevôlei challenge’ event in Sao Paulo.
     

  • Produce a show-case feature and associated cut-down visual content that would resonate with a global F1-interested millennial audience.
     

  • Plan a global communications rollout with Puma to deliver multiple versions of this content to owned and earned media.

EXECUTION

  • Offer driver interview time to key F1 media in target markets (e.g., Globo, RTL) to guarantee coverage.

  • Distribute content to:

  • F1-approved TV broadcasters on site at the Interlagos Brazilian race circuit.
     

  • PR - B-roll produced from the event and forwarded on to news wires within hours.
     

  • Global TV - short-form content for other F1 media outlets around the race weekend.
     

  • Digital - social content live from the event.
     

  • Local market - bespoke content for  use by local Puma marketing units.

KEY NUMBERS

330 +

News PR and digital placements worldwide

2 billion

Total PR audience reach

19

Additional F1
broadcaster placements

4.4 million

Total media value for Puma