We are a content marketing and digital commerce agency 

We blend content & digital technology and keep brands at the forefront to deliver measurable results

CONTENT PRODUCTION

 

Content Strategy
Brand Design
Video Production
Photography
Copywriting
Retouching
Asset Repurposing
Localisation
Activation Toolkits

CONTENT DISTRIBUTION 

 

Media Strategy

Digital Strategy
Social Strategy
Marketing Strategy
Programmatic

Media Planning
Merchandising Strategy

Media Outreach

Rights Management

Media Assessment 

DIGITAL MEDIA & ECOMMERCE ACTIVATIONS

 

Campaign Execution
Campaign Management
Campaign Optimisation
Campaign Reporting

Ecommerce Strategy

Ecommerce Platforms

Campaign Modelling

Content Creative 

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Precious Media Ltd Registered Office: 4 Kingly Street, London, W1B 5PE.
Registered in England. Company Number: 06384139
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CONTENT PRODUCTION

CONTENT DISTRIBUTION

DIGITAL ECOM ACTIVATIONS

BRIEF

Precious was asked by F1 team-sponsor Puma to stage a media-event during a recent Brazilian Grand Prix. We created an entertaining story-line featuring Red Bull drivers Daniel Ricardo and Max Verstappen in a 'futevôlei beach challenge’ and developed a distribution-led strategy to deliver a suite of content to news, PR and broadcast media in Brazil and around the world.

content STRATEGY

  • Work closely with Puma Brazil to conceive, plan, execute and deliver the ‘futevôlei challenge’ event in Sao Paulo.
     

  • Produce a show-case feature and associated cut-down visual content that would resonate with a global F1-interested millennial audience.
     

  • Plan a global communications rollout with Puma to deliver multiple versions of this content to owned and earned media.

EXECUTION

  • Offer driver interview time to key F1 media in target markets (e.g., Globo, RTL) to guarantee coverage.

  • Distribute content to:

  • F1-approved TV broadcasters on site at the Interlagos Brazilian race circuit.
     

  • PR - B-roll produced from the event and forwarded on to news wires within hours.
     

  • Global TV - short-form content for other F1 media outlets around the race weekend.
     

  • Digital - social content live from the event.
     

  • Local market - bespoke content for  use by local Puma marketing units.

KEY NUMBERS

WATCH THE BRAND FILM