PUMA
CONTENT PRODUCTION
CONTENT DISTRIBUTION
DIGITAL ECOM ACTIVATIONS
BRIEF
Precious was asked by F1 team-sponsor Puma to stage a media-event during a recent Brazilian Grand Prix. We created an entertaining story-line featuring Red Bull drivers Daniel Ricardo and Max Verstappen in a 'futevôlei beach challenge’ and developed a distribution-led strategy to deliver a suite of content to news, PR and broadcast media in Brazil and around the world.
content STRATEGY
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Work closely with Puma Brazil to conceive, plan, execute and deliver the ‘futevôlei challenge’ event in Sao Paulo.
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Produce a show-case feature and associated cut-down visual content that would resonate with a global F1-interested millennial audience.
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Plan a global communications rollout with Puma to deliver multiple versions of this content to owned and earned media.
EXECUTION
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Offer driver interview time to key F1 media in target markets (e.g., Globo, RTL) to guarantee coverage.
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Distribute content to:
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F1-approved TV broadcasters on site at the Interlagos Brazilian race circuit.
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PR - B-roll produced from the event and forwarded on to news wires within hours.
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Global TV - short-form content for other F1 media outlets around the race weekend.
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Digital - social content live from the event.
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Local market - bespoke content for use by local Puma marketing units.
KEY NUMBERS
330 +
News PR and digital placements worldwide
2 billion
Total PR audience reach
19
Additional F1
broadcaster placements
4.4 million
Total media value for Puma
