DIGITAL ECOM ACTIVATIONS
Precious was asked by F1 team-sponsor Puma to stage a media-event during a recent Brazilian Grand Prix. We created an entertaining story-line featuring Red Bull drivers Daniel Ricardo and Max Verstappen in a 'futevôlei beach challenge’ and developed a distribution-led strategy to deliver a suite of content to news, PR and broadcast media in Brazil and around the world.
Work closely with Puma Brazil to conceive, plan, execute and deliver the ‘futevôlei challenge’ event in Sao Paulo.
Produce a show-case feature and associated cut-down visual content that would resonate with a global F1-interested millennial audience.
Plan a global communications rollout with Puma to deliver multiple versions of this content to owned and earned media.
Offer driver interview time to key F1 media in target markets (e.g., Globo, RTL) to guarantee coverage.
Distribute content to:
F1-approved TV broadcasters on site at the Interlagos Brazilian race circuit.
PR - B-roll produced from the event and forwarded on to news wires within hours.
Global TV - short-form content for other F1 media outlets around the race weekend.
Digital - social content live from the event.
Local market - bespoke content for use by local Puma marketing units.
News PR and digital placements worldwide
Total PR audience reach
Total media value for Puma