OMEGA

CONTENT PRODUCTION

CONTENT DISTRIBUTION

DIGITAL ECOM ACTIVATIONS

BRIEF

Our brief was to create a high-quality TV documentary which would celebrate OMEGA’s substantial contribution to the evolution of Olympic timekeeping over more than 80 years. The documentary needed to showcase OMEGA’s significant sports heritage as well as convey the brand’s market-leading position in the luxury watch industry.

CONTENT STRATEGY

  • Tell OMEGA’s story by focusing on a few ground-breaking events in Olympic history featuring testimonials and interviews with the athletes involved.
     

  • Activate the distribution in the build-up to 2016 Rio Olympics to deliver global reach and scale with OMEGA’s brand visibility seamlessly integrated.
     

  • Deliver a rich suite of assets to be used by OMEGA across its press, social, digital media, retail and above the line Olympic campaigns.
     

  • In all communication clearly articulate OMEGA’s significant contribution to the Olympic Games.

EXECUTION

  • Placement on more than 70 different television networks around the world with scheduled broadcast in the 12 weeks leading up to the 2016 Rio Olympics.
     

  • Based on its strong editorial narrative, the feature documentary aired in primetime slot in all markets with no required licensee fee or associated media spend
     

  • In-flight exposure was secured on many major carriers including all of Delta Airlines’ flights (the world’s largest airline with 145 million annual passengers).

KEY NUMBERS

107

Countries TV coverage delivered

16.3m

Total TV audience worldwide

$5m

Earned media value

10:1

ROI