We are a content marketing and digital commerce agency 

We blend content & digital technology and keep brands at the forefront to deliver measurable results

CONTENT PRODUCTION

 

Content Strategy
Brand Design
Video Production
Photography
Copywriting
Retouching
Asset Repurposing
Localisation
Activation Toolkits

CONTENT DISTRIBUTION 

 

Media Strategy

Digital Strategy
Social Strategy
Marketing Strategy
Programmatic

Media Planning
Merchandising Strategy

Media Outreach

Rights Management

Media Assessment 

DIGITAL MEDIA & ECOMMERCE ACTIVATIONS

 

Campaign Execution
Campaign Management
Campaign Optimisation
Campaign Reporting

Ecommerce Strategy

Ecommerce Platforms

Campaign Modelling

Content Creative 

Follow Us:

  • Precious Media LinkedIn
  • Follow Precious Media on instagram
  • Follow Precious Media on vimeo
  • Follow Precious Media on Twitter

Precious Media Ltd Registered Office: 4 Kingly Street, London, W1B 5PE.
Registered in England. Company Number: 06384139
Copyright © Precious Media Ltd

CONTENT PRODUCTION

CONTENT DISTRIBUTION

DIGITAL ECOM ACTIVATIONS

BRIEF

We were tasked to create a video to raise MyVitamins brand awareness in China and to drive sales on MyVitamins’ China website as part of their 11/11 e-commerce 'Singles Day' campaign - the world’s largest 24-hour shopping event. Max’s Adventure (one of our China facing video channel) was chosen by the client to create a product review video to promote the brand of MyVitamins and recommend products to our audience.

STRATEGY

  • Through Max Adventures video channel, an affiliate programme was setup to drive sales on MyVitamins official website.
     

  • Increase brand awareness by introducing the background of the brand (i. e. the relationship to the Hut Group) and product reviews.
     

  • Select and promote the most relevant products based on our knowledge of China market and the needs of the MyVitamins audience.
     

  • Encourage more comments in the video to increase the exposure of the affiliate link and discount code hence boost sales.
     

  • Offer exclusive discount to attract audience to purchase.

EXECUTION

  • Owned media - produced an 8 min video featuring Max choosing MyVitamins products for himself and his family, and product review from Max and his mum.

  • Owned media - Raised brand awareness and built trust from the audience by making the content more fun, original and authentic.
     

  • Encouraged high engagement and revealed exclusive discount code and clickable link to MyVitamins’ website in the comment area, ready for the audience to purchase after watching the video.
     

  • Social posts through out the month to continuously promote the discount and drive sales.

KEY NUMBERS