DIGITAL ECOM ACTIVATIONS
We were tasked to create a video to raise MyVitamins brand awareness in China and to drive sales on MyVitamins’ China website as part of their 11/11 e-commerce 'Singles Day' campaign - the world’s largest 24-hour shopping event. Max’s Adventure (one of our China facing video channel) was chosen by the client to create a product review video to promote the brand of MyVitamins and recommend products to our audience.
Through Max Adventures video channel, an affiliate programme was setup to drive sales on MyVitamins official website.
Increase brand awareness by introducing the background of the brand (i. e. the relationship to the Hut Group) and product reviews.
Select and promote the most relevant products based on our knowledge of China market and the needs of the MyVitamins audience.
Encourage more comments in the video to increase the exposure of the affiliate link and discount code hence boost sales.
Offer exclusive discount to attract audience to purchase.
Owned media - produced an 8 min video featuring Max choosing MyVitamins products for himself and his family, and product review from Max and his mum.
Owned media - Raised brand awareness and built trust from the audience by making the content more fun, original and authentic.
Encouraged high engagement and revealed exclusive discount code and clickable link to MyVitamins’ website in the comment area, ready for the audience to purchase after watching the video.
Social posts through out the month to continuously promote the discount and drive sales.
Unique Video Views
eCommerce Conversion Rate
ROI (Return on Investment)