DIGITAL ECOM ACTIVATIONS
Working for All3Media Germany, Precious was tasked with developing a detailed media-value assessment to justify the production costs for the motorsport documentary ‘Lamborghini Urus – The Birth of a Legend’. Thereafter, we provided a global content distribution strategy that subsequently deliver outstanding brand exposure for the new car to the right High Net Worth luxury audience around the world.
Contextualise the car in the story-telling so as to constantly showcase its unique features, qualities and exceptional driving attributes.
Carefully measure and calculate the brand visibility to deliver the exposure in accordance with media-regulations in each country.
Leverage our existing TV, VOD and In-Flight partner relationships to find the optimal distribution outlet in each targeted territory.
Distribute the documentary solely on its editorial merit.
The earned distribution was carefully aligned with the launch date of the car to deliver relevant exposure during the primary marketing period.
We successfully targeted specific airlines that carry a high propensity of affluent car-interested travellers (such as Emirates, Qatar and Etihad in the Middle East).