LAMBORGHINI

CONTENT PRODUCTION

CONTENT DISTRIBUTION

DIGITAL ECOM ACTIVATIONS

BRIEF

Working for All3Media Germany, Precious was tasked with developing a detailed media-value assessment to justify the production costs for the motorsport documentary ‘Lamborghini Urus – The Birth of a Legend’. Thereafter, we provided a global content distribution strategy that subsequently deliver outstanding brand exposure for the new car to the right High Net Worth luxury audience around the world. 

content STRATEGY

  • Contextualise the car in the story-telling so as to constantly showcase its unique features, qualities and exceptional driving attributes.
     

  • Carefully measure and calculate the brand visibility to deliver the exposure in accordance with media-regulations in each country.
     

  • Leverage our existing TV, VOD and In-Flight partner relationships to find the optimal distribution outlet in each targeted territory.
     

  • Distribute the documentary solely on its editorial merit.

EXECUTION

  • The earned distribution was carefully aligned with the launch date of the car to deliver relevant exposure during the primary marketing period.
     

  • We successfully targeted specific airlines that carry a high propensity of affluent car-interested travellers (such as Emirates, Qatar and Etihad in the Middle East).

KEY NUMBERS

151

Unique territories covered by broadcast license

3.4 M

Total audience worldwide

$2.4 M

Total media value created for Lamborghini