We are a content marketing and digital commerce agency 

We blend content & digital technology and keep brands at the forefront to deliver measurable results

CONTENT PRODUCTION

 

Content Strategy
Brand Design
Video Production
Photography
Copywriting
Retouching
Asset Repurposing
Localisation
Activation Toolkits

CONTENT DISTRIBUTION 

 

Media Strategy

Digital Strategy
Social Strategy
Marketing Strategy
Programmatic

Media Planning
Merchandising Strategy

Media Outreach

Rights Management

Media Assessment 

DIGITAL MEDIA & ECOMMERCE ACTIVATIONS

 

Campaign Execution
Campaign Management
Campaign Optimisation
Campaign Reporting

Ecommerce Strategy

Ecommerce Platforms

Campaign Modelling

Content Creative 

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Precious Media Ltd Registered Office: 4 Kingly Street, London, W1B 5PE.
Registered in England. Company Number: 06384139
Copyright © Precious Media Ltd

CONTENT PRODUCTION

CONTENT DISTRIBUTION

DIGITAL ECOM ACTIVATIONS

BRIEF

Working for All3Media Germany, Precious was tasked with developing a detailed media-value assessment to justify the production costs for the motorsport documentary ‘Lamborghini Urus – The Birth of a Legend’. Thereafter, we provided a global content distribution strategy that subsequently deliver outstanding brand exposure for the new car to the right High Net Worth luxury audience around the world. 

content STRATEGY

  • Contextualise the car in the story-telling so as to constantly showcase its unique features, qualities and exceptional driving attributes.
     

  • Carefully measure and calculate the brand visibility to deliver the exposure in accordance with media-regulations in each country.
     

  • Leverage our existing TV, VOD and In-Flight partner relationships to find the optimal distribution outlet in each targeted territory.
     

  • Distribute the documentary solely on its editorial merit.

EXECUTION

  • The earned distribution was carefully aligned with the launch date of the car to deliver relevant exposure during the primary marketing period.
     

  • We successfully targeted specific airlines that carry a high propensity of affluent car-interested travellers (such as Emirates, Qatar and Etihad in the Middle East).

KEY NUMBERS