We are a content marketing and digital commerce agency 

We blend content & digital technology and keep brands at the forefront to deliver measurable results

CONTENT PRODUCTION

 

Content Strategy
Brand Design
Video Production
Photography
Copywriting
Retouching
Asset Repurposing
Localisation
Activation Toolkits

CONTENT DISTRIBUTION 

 

Media Strategy

Digital Strategy
Social Strategy
Marketing Strategy
Programmatic

Media Planning
Merchandising Strategy

Media Outreach

Rights Management

Media Assessment 

DIGITAL MEDIA & ECOMMERCE ACTIVATIONS

 

Campaign Execution
Campaign Management
Campaign Optimisation
Campaign Reporting

Ecommerce Strategy

Ecommerce Platforms

Campaign Modelling

Content Creative 

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Precious Media Ltd Registered Office: 4 Kingly Street, London, W1B 5PE.
Registered in England. Company Number: 06384139
Copyright © Precious Media Ltd

CONTENT PRODUCTION

CONTENT DISTRIBUTION

DIGITAL ECOM ACTIVATIONS

Since its launch in 2009, Diageo Reserve WORLD CLASS has been instrumental in transforming fine drinking and cocktail culture around the world. Now in over 60 countries, it has supported, educated and inspired over 250,000 bartenders through its training and advocacy programme. WORLD CLASS Bartender of the Year competition brings together the best bartending talent from around to globe to decide who will be crowned the world’s best bartender.

BRIEF

Our purpose was to create, execute and manage a full scale digital marketing and eCommerce activation campaign to reach new audiences and increase exposure of Diageo Reserve brands through a large-scale, co-ordinated Amazon Advertising platform (AAP) campaign, programmatic efforts, 2nd tier commerce partners & paid social boosting to deliver £1m in sales target.

STRATEGY

  • Leveraged existing media partner relationships with an interest in World Class / drinks culture to reinforce existing campaign footprint​.
     

  • Used highly geo and demo targeted outreach to build new audiences in host markets.
     

  • Drive consumer journey to Diageo owned-media sites and e-commerce.

EXECUTION

  • Earned media - place content with existing partners, and deliver editorial placement with viral websites and influencers to quickly upscale reach.

  • Paid media - sponsored feature article with TimeOut in host market.
     

  • Paid media - targeted native and pre-roll ads across multiple publishers and social sites.

KEY NUMBERS