We are a content marketing and digital commerce agency 

We blend content & digital technology and keep brands at the forefront to deliver measurable results

CONTENT PRODUCTION

 

Content Strategy
Brand Design
Video Production
Photography
Copywriting
Retouching
Asset Repurposing
Localisation
Activation Toolkits

CONTENT DISTRIBUTION 

 

Media Strategy

Digital Strategy
Social Strategy
Marketing Strategy
Programmatic

Media Planning
Merchandising Strategy

Media Outreach

Rights Management

Media Assessment 

DIGITAL MEDIA & ECOMMERCE ACTIVATIONS

 

Campaign Execution
Campaign Management
Campaign Optimisation
Campaign Reporting

Ecommerce Strategy

Ecommerce Platforms

Campaign Modelling

Content Creative 

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Precious Media Ltd Registered Office: 4 Kingly Street, London, W1B 5PE.
Registered in England. Company Number: 06384139
Copyright © Precious Media Ltd

CONTENT PRODUCTION

CONTENT DISTRIBUTION

DIGITAL ECOM ACTIVATIONS

BRIEf

To showcase Diageo’s portfolio of Rare & Exceptional whiskies we were tasked with developing a dynamic omni-platform using rich content and targeted media to reach affluent, whisky-interested consumers in key cities around the world. 

content STRATEGY

  • Develop a digital content platform on BLOOMBERG.COM that would feature 6-8 articles per quarterly edition using strong editorial narrative combined with beautiful images and videos.
     

  • Create the whisky content so that it provides useful insight, expert advice and valuable opinions for a whisky connoisseur.
     

  • Use Bloomberg’s highly sophisticated audience targeting techniques to reach a sub-set of the world's 42 million High Net Worth individuals.
     

  • Use external paid digital advertising to increase reach and drive more targeted engagement.
     

  • Enable a user friendly direct-to-consumer digital commerce journey to sell high-end whisky to a discerning audience.

EXECUTION

  • Project Planning and Management – Management of asset production and delivery timelines.
     

  • Content Hub Management – Work with Bloomberg to improve the UI and UX of the hub based on previous results.
     

  • Digital Media Optimisation – Plan the most effective use of media spend within and outside of Bloomberg to deliver maximum engagement and audience reach.
     

  • E-Commerce Implementation – Ensure streamlining of the e-commerce user-journey and management of the data collection.

KEY NUMBERS